Our Formula

At Hella Curls, transparency is everything.

We’re committed to showing you exactly what goes into our products, no guesswork, no hidden ingredients. Every formula includes a clear INCI list (International Nomenclature of Cosmetic Ingredients), so you can understand, trust, and feel confident in what you're putting on your hair.

Baobab fruit on an orange background

Baobab seed oil is rich in vitamins A, D, E, and F—deeply hydrating, it boosts elasticity, repairs cuticles, and protects against damage and aging.

Blue water splash with ripples on a white background

Water acts as a base, hydrating the hair, dissolving ingredients, and helping spread active components evenly for lightweight moisture and easier styling without residue.

Close up of BTMS-50

Behentrimonium methosulfate is a gentle conditioner from rapeseed oil that softens, detangles, and smooths hair. It improves texture and manageability without harsh sulfates

Camellia seeds on an orange background

Camellia seed oil is a lightweight, non greasy oil rich in antioxidants. It moisturises, strengthens, reduces frizz, and adds shine without weighing hair down.

Close up of cetyl alcohol

Cetyl alcohol is a gentle, coconut derived fatty alcohol that softens, moisturises, and thickens hair products. It improves texture and helps products spread smoothly.

Droplets of glycerin

Glycerin is a natural humectant that draws in moisture to hydrate and soften hair. It helps reduce frizz, prevent dryness, and supports healthy, hydrated hair.

Close up of sea buckthorn

Sea buckthorn oil is rich in vitamins and fatty acids that nourish the scalp, support growth, repair damage, and soothe irritation.

Cationic guar gum on a orange background

Guar hydroxypropyltrimonium chloride conditions hair, reduces frizz, adds shine, and makes detangling easier. It helps hair look smooth, soft, and healthy.

Close-up of red and yellow mangoes on a yellow background

Mango butter deeply moisturises, softens, and improves elasticity. It helps strengthen hair, reduce breakage, and protect against damage.

Panthenol powder on a blue background

Panthenol boosts moisture, strength, and elasticity. It reduces breakage, smooths frizz, and adds volume and shine.

Vanilla beans with a vanilla flower on a blue background

Parfum adds a pleasant scent to enhance the product experience, making hair care feel fresh and enjoyable.

Avocados on a green background with one cut in half

Avocado oil / butter is rich in vitamins and fats that deeply nourish, soften, and strengthen hair. It reduces breakage, smooths frizz, and supports healthy growth.

Saliguard droplet on a yellow background

Phenoxyethanol, Caprylyl Glycol, and Propylene Glycol work together to keep products safe and stable. They prevent bacteria, improve texture, and help retain moisture.

Polyquaternium 7 smooths, detangles, and reduces static. It improves texture and helps hair feel soft and manageable.

Close-up of almonds arranged in a pile

Sweet almond oil deeply moisturises, strengthens, and adds shine. It helps repair damage, reduce breakage, and soothe a dry scalp.

Close-up of green rosemary leaves

Rosemary oil boosts scalp circulation, supports growth, strengthens follicles, and helps reduce hair loss while improving texture.

Close-up of jojoba arranged in a pattern

Jojoba oil mimics natural scalp oils to moisturise, soften, and reduce frizz. It seals in moisture, helps prevent breakage, and balances oil for all hair types.

Vitamin e capsules on a yellow background

Vitamin E is a powerful antioxidant that protects hair, supports scalp health, and adds strength and shine.

Close-up of Fenugreek seeds

Fenugreek seed oil nourishes the scalp, supports growth, boosts elasticity, and helps reduce breakage.