Science That Defines The Hair You Love

Hella Curls is a UK based, science‑driven hair‑care brand created to make natural and curly hair easier to love, care for, and grow. Every formula is designed by our founder, a Pharmaceutical Chemistry graduate to deliver deep hydration, stronger strands, and long‑lasting curl definition. With every purchase, we support STEM education for under‑represented youth.

  • Science‑led Formulations

    We start with hair biology, choosing proven conditioning agents (like BTMS‑50, cetyl alcohol, and lightweight oils) to optimise slip, softness, and definition for Type 3–4 hair.

  • Results You can Feel

    From wash day to day three, our products keep hair hydrated, manageable, and frizz‑resistant so styling is faster and breakage is reduced.

  • Impact Beyond Hair

    Every order helps fund future STEM initiatives for under‑represented youth. Healthier hair today; more scientists tomorrow.

    Our Story

    "As a Black Caribbean Pharmaceutical Chemistry graduate turned formulator, I built Hella Curls to merge science with real‑world curl struggles. I wanted products that deliver deep moisture without heaviness, make detangling easier, and protect length especially for Type 4 hair.”

    What started as kitchen experiments became a community‑driven brand. Today, we formulate in the UK, keep our ingredient lists purposeful, and pressure‑test every product on real textures before we launch.

    Explore the range

    Our Mission & Impact

    We’re here to build confidence through healthier hair and open doors in science. With every purchase, you help us fund STEM education for the next generation of innovators.

    • 4.9★

      Average product rating

    • 1k+

      Community members

    • £1 per order

      Towards future STEM initiatives*

      *Planned charity initiative to support under‑represented youth in STEM.